Client

Gatorade

Agency

Element 79

Role

Art Director

Project

Gatorade had long been established as the go-to mid game drink that replenishes an athlete’s electrolytes, but with the launch of their new product, G2, Gatorade wanted athletes to think about hydrating their bodies off the field as well. To introduce this product and concept we created a super bowl spot and launch campaign that showed how elite athletes are always in the game even when they are off the field.