Package Design / Social

 

Client

Yasso

Agency

Fortnight Collective

Role

Creative Director

project

Once Yasso had blown up the ice cream aisle with their low-cal more wow frozen Greek yogurt, they wanted to disrupt the kid’s ice cream category next. With their new bigger pack size and smaller bars we promoted the fun of sharing. Because dessert is always better with a snack buddy.

 

 

 
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Packaging and Social content encouraged kids to share with people different than them.

 
 
Yasso_BuddyBars_Pirate.gif
 
Yasso_BuddyBars_Cats.gif
 
 
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