branding / packaging
Client
Odell Brewing Co
Agency
Fortnight Collective
Role
Creative Director,
Designer
project
As proven in their beers, Odell Brewing Co are masters of the fermentation process, and brewing hard kombucha, with its complex and organic nature, was a great way for Odell to showcase the artistry in their craft. In every can of Allkind, each unique element and step of the fermenting process come together to create a mosaic of ingredients, flavors, bubbles, and probiotics. It's not a blend, it’s a living harmony. The goal for branding and design was to bring this idea to life by illustrating these pieces working together to create something bigger.