Stunt Activation / Film / Digital / Social
Client
The Climate Reality Project
Role
Art Director
Project
To bring awareness to an unrecognized and devastating side effect of climate change, the Climate Reality Project partnered with Jack Johnson and Brushfire Records to create the Guitar of Reality. From a forest devoured by pine beetles we built a pinewood guitar for Jack to play during his North American tour. Jack used the guitar as an opportunity to talk to his crowds about why he feels climate change is the largest challenge of our lifetime and why we should all get involved.
“Guitar of Reality Origin Story”
“Our climate is changing. People can see it. But what if they could hear it…”
“Guitar of Reality First Song”