Client

ONE Bars

Agency

Fortnight Collective

Role

Creative Director

project

ONE is a protein bar without compromise - it’s high in protein, low in sugar, tastes great and doesn’t have that chalky mouth feel that we’ve learned to expect in most protein bars. This campaign pokes some fun at the taste martyrs in the category who still think that they have have to sacrifice their own enjoyment for a bit of protein and choke down bars that taste like chalk.