Client

Mortal Kombucha

Agency

Fortnight Collective

Role

Creative Director
Designer

project

How do you rebrand kombucha to be something completely different in a category of sameness? Unleash a killer booch. Mortal’s rebrand of kombucha launched it from being “just another kombucha” to being something completely different than the kombucha-curious consumer would gravitate towards and try (again and again).